Areas strengthens its position as the leading food and beverage operator at Alicante International Airport
Areas’ offer designed for Alicante International Airport illustrates the savoir-faire that has underpinned the Group’s success in the 13 countries it operates in concession catering. This model is based on a high-quality offering with innovative and modern concepts that comply with downtown catering codes and which are tailored to travelers’ tastes. Guests may choose from an extensive range of catering concepts; prestigious international brands including Starbucks, Lavazza, Subway, Carlsberg and Exki, as well as national brands such as Santa Gloria which is already established in the main Spanish airports, and highly successful own brands such as Deli&Cia with an enlarged line of products and a new, updated look. Areas will also open the first-ever airport Tagliatella restaurant, the gold standard of Italian cuisine in Spain.
Present in 20 Spanish airports with close to 240 points of sale, Areas has consolidated its position at Alicante International Airport, and strengthened its presence in the five most highly frequented airports in terms of passenger flows in Spain: Adolfo Suárez-Madrid Barajas Airport, where Areas is the leading food and beverage operator with 50 points of sale and 26 brands; Barcelona-El Prat Airport, where it is the leading commercial operator with 29 sales outlets; Palma de Mallorca Airport, where it manages 70% of the commercial offer; and Málaga-Costa del Sol Airport, where it was recently awarded the concession contract for 7 new points of sale, in addition to the 2 it already manages.
According to Oscar Vela, CEO of Areas worldwide, “this new success makes Areas the leading commercial operator in an airport that offers excellent growth prospects, and strengthens our position as leader in the airports sector in Spain. Winning this concession contract is the fruit of an ambitious strategy, the purpose of which is to provide the greatest comfort and culinary experience to more than 340 million passengers that frequent our 2,100 outlets across the world.“