INNOVATION & CUSTOMER EXPERIENCE
Tailored spaces reinventing consumers' experience in travel and leisure areas.
Alongside its loyal partners, Areas adopts an innovative approach to create value for the end consumer as well as the grantor, and offers international chains and local brands, located in city centers, at the heart of stations and airports, experiments with new concepts, supports start-ups, develops applications capable of offering travelers an uninterrupted experience, and designs premium concepts in association with leading names in gastronomy, such as Alain Ducasse and Guy Martin.
Customer experience and the search for quality are at the center of our strategic priorities and the work of our teams on a daily basis. We have therefore established tools to enhance knowledge of our customers’ journeys, actions to improve the reception in our sales outlets and digital tools to improve fluidity in our restaurants.
Our new intelligent app allow customers to place orders for delivery in stations. The interface has been designed to offer a wide range of user-friendly and innovative services, including click & collect, a directory providing real-time information and an interactive customer-retention tool enabling communications, information and responses.